The Definition of Sustainability
It may surprise you to know that many people have a completely wrong definition of sustainability.
This is a key reason why a lot of business sustainability initiatives fail.
Want to know the definitive definition of sustainability?
THE ANSWER IS BELOW...
What Is Sustainability?
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"One of the biggest reasons most businesses can’t transform into sustainable businesses, even if they want to, is that they don’t know what sustainability really is, and is not."
Kenneth Alston
The Trusted Authority On Business Sustainability and The Circular Economy
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